welcome to

Alchemy of Work

an indie boutique tinkering studio

a passion for


We explore the intricate intersection of talent and talent acquisition, crafting empathetic, human-centric innovations that challenge outdated job marketplace conventions.Our passion is dedicated to cultivating ventures and solutions built on the art of a design-led approach, shaping a better future of work while remaining innately mindful of mental health and wellness.

a quest for

Alchemy of Work

It all began as a passion project aimed at addressing the talent disengagement crisis in developed societies. However, this endeavor has since evolved into a deeper quest for the alchemy of work. It necessitated a sustainable and foundational redefinition of 'work' from the ground up, where every effort resonates with a singular whisper: work that organically aligns with our innate traits—work that feels natural.As it turns out, this has been one of the master keys to unlocking the elusive formula that enables Design-Led companies to break boundaries and outperform their peers across various categories: their unwavering belief in and focus on human-centricity.

our definition of

The Elusive Art of Design-Led

Design-Led companies are distinguished by their unconventional empathy, human-centric focus, and perpetual innovation. Known for consistently outperforming their peers in their respective categories, these companies are uniquely adept at attracting and retaining extraordinary talent, a cornerstone of their sustained performance.

A revealing study by the Design Management Institute (DMI) shows that Design-Led companies outperformed the S&P 500 by an astounding 211%.A McKinsey & Company report, "The Business Value of Design," found that companies integrating design into their processes see 32% higher revenue growth than their peers.Design-Led companies excel in three key areas, which give them their extraordinary advantage and performance:
Talent Acquisition: They know intuitively how to source and retain the right talent.
Perpetual Innovation: They are innately and naturally constant innovators.
Organizational Structure and Culture: Their autonomous structure enables agility and effortless flow across their organization.
Where is your handicap?



Siamak is the author of 'BioDesign-Led Art of Innovation and Entrepreneurship,' a work aimed at cultivating next-gen mindful economics.As a Silicon Valley design-led alum, he has gained unique insights into the elusive art that drives the world's most thriving design-led companies. Leveraging this knowledge, he fosters a fresh, new breed of entrepreneurs. Siamak cultivates empathetic and human-centric entrepreneurship and innovation in the Future of Work, creating viable solutions that are inherently mindful of mental health wellness measures. He draws from an extraordinary, enriched perspective, advocating for youth empowerment through sustainable approaches and introducing a new breed of business poets—economics' next secret weapon.Born with a nonlinear imagination, Siamak is fluently multicultural, well-traveled, and exceptionally perceptive.He enjoys cross-pollinating his corporate and consulting experience with innovation and entrepreneurial ecosystems to tackle company challenges and explore new approaches in talent, innovation, and culture. He is particularly drawn to developing solutions for underserved opportunities that offer meaningful social and economic impacts.Before TULIP, Siamak founded and managed consulting firms that provided end-to-end technology product design services, developing multimillion-dollar high-volume systems including industrial design, mechanical, hardware, and software engineering, and program management for tech leaders and brands such as Sun Microsystems (currently Oracle), Cisco, Hitachi, and Brocade (unicorn IPOs). He has led and collaborated with both fully remote, distributed, and hybrid development teams globally.Siamak holds an MS from the MIT Sloan School of Management.

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