welcome to
Alchemy of Work
an indie boutique tinkering studio
a passion for
people
We explore the intricate intersection of talent and talent acquisition, crafting empathetic, human-centric innovations that challenge outdated job marketplace conventions.Our passion is dedicated to cultivating ventures and solutions built on the art of a design-led approach, shaping a better future of work while remaining innately mindful of mental health and wellness.
a quest for
Alchemy of Work
It all began as a passion project aimed at addressing the talent disengagement crisis in developed societies. However, this endeavor has since evolved into a deeper quest for the alchemy of work. It necessitated a sustainable and foundational redefinition of 'work' from the ground up, where every effort resonates with a singular whisper: work that organically aligns with our innate traits—work that feels natural.As it turns out, this has been one of the master keys to unlocking the elusive formula that enables Design-Led companies to break boundaries and outperform their peers across various categories: their unwavering belief in and focus on human-centricity.
our definition of
The Elusive Art of Design-Led
Design-Led companies are distinguished by their unconventional empathy, human-centric focus, and perpetual innovation. Known for consistently outperforming their peers in their respective categories, these companies are uniquely adept at attracting and retaining extraordinary talent, a cornerstone of their sustained performance.
A revealing study by the Design Management Institute (DMI) shows that Design-Led companies outperformed the S&P 500 by an astounding 211%.A McKinsey & Company report, "The Business Value of Design," found that companies integrating design into their processes see 32% higher revenue growth than their peers.Design-Led companies excel in three key areas, which give them their extraordinary advantage and performance:
Talent Acquisition: They know intuitively how to source and retain the right talent.
Perpetual Innovation: They are innately and naturally constant innovators.
Organizational Structure and Culture: Their autonomous structure enables agility and effortless flow across their organization.Where is your handicap?
SIAMAK ZANGÉNÉ SALIMPOUR
biography
Siamak is the author of POETPRENEURS, economics' next secret weapon.As a Silicon Valley product design alum, Siamak has gained foundational insights into the elusive nature that drives the world’s perpetually innovative, design-led companies. Embodying these insights, he aims to cultivate a new breed of entrepreneurs, fostering empathetic, human-centric entrepreneurship and innovation to shape the future of work. His approach emphasizes creating meaningful social and economic impacts, strongly focusing on mental health and wellness.Siamak's pragmatic insights are grounded in the unique intersection of liberal arts and technology, drawing on years of experience providing end-to-end technology product design services to both startups and multinationals. He developed multimillion-dollar, high-volume systems, leading teams in industrial design, mechanical engineering, hardware and software engineering, and program management for market leaders such as Sun Microsystems (now Oracle), Cisco, and Brocade (a unicorn IPO). His diverse background, blending creative problem-solving with technical expertise, has allowed him to lead and collaborate globally with remote, distributed, and hybrid development teams.Born with a nonlinear imagination, Siamak is fluently multicultural, well-traveled, and exceptionally perceptive.He particularly takes joy in cross-pollinating his insights and experience with underserved entrepreneurial creatives, helping them address foundational challenges in creating, transforming, and sustaining design-led ventures.
coaching and mentorship
get insights
To inquire about working with Siamak personally, please tell us a bit about you below. We will reach out to you shortly.